Us business people are always looking for new streams of revenue; particularly in a downturn.One thing you may have overlooked is to get your website seen by audiences in other countries.Gaining international traffic this way could land you with plenty of new customers, and prove to bring in valuable revenue.

Did you realise that there are now more non-native English speakers than there are native ones? Those are probably the most obvious customers to target first.

But don’t be fooled into thinking that it’s enough to put your site in front of them untouched. Their ability as speakers will vary wildly and shouldn’t be taken for granted. It might be slightly more difficult getting across your company’s message. For that reason, try re-writing your core sales page to lessen the effect of slang or jargon confusing your new potential audience.

Another way of approaching the problem might be to create a brand new, localised site that offers information tailored to the country you’re targetting.You might also choose to show your cultural credentials by including country-specific information on your new site.

To go even further, a site that is serious about attracting customers in other countries could opt for a full site translation. Every page could be translated into a different language, though this is quite a costly and time-consuming exercise.

The compromise solution is to translate only part of your website. An email marketing campaign in another language is also another idea that could work; providing the right information to your potential customers in their own language.

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